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Need help with your first steps? Chat with Google Ads
Connect with our AI-powered chat and learn how Google Ads can help your business. Try asking a question or selecting a conversation starter below.
Google Ads gives you many ways to be seen with Performance Max
Make the most of Google Ads
With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign.
Start with search
Help drive sales, leads, or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
Engage the eye
Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail, or using mobile apps.
Offer up your inventory
Show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sales.
Bring your brand to life with video
Boost awareness of your brand, follow up with former ad viewers, and reach potential customers while they’re watching or searching for videos on YouTube.
Promote your app
Reach people who are interested in apps like yours to drive installs or choose to re-engage current users to drive more in-app actions.
Achieve all your goals in one place
The power of Google, for your business
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Reach customers wherever they are
Show up at the right time and place across the vast Google Ads ecosystem. Let Google’s AI find your best performing ad formats across Youtube, Discover, Search, and more to maximize conversions.
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Track, learn, and optimize for ROI
Track conversions to get unmatched audience insights. Google’s budget-optimizing automation helps you capture new customer opportunities with the highest ROI.
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Stay in full control of your budget
Get recommendations, decide your monthly budget, and adjust at any time. Google technology helps you measure results and make the most of your ad spend.
What success looks like
“Google Ads allows us to meet our customers at every point.”
Kelly Moffat, Co-Founder & CEO
“There really is no better platform than Google Ads to reach the entire world.”
Josh Kilmer-Purcell, Co-owner, Beekman 1802
“This year already, we have a 300% ROI in our Google Ads.”
Randy Williams, Founder & CEO, Talley & Twine
Learn how Asutra earned a 675% return on ad spend with Google Ads
Let us help.
Frequently asked questions
There are many types of Google Ads campaigns to choose from:
- Search ads
- Performance Max Campaigns
- Display ads
- Demand Gen campaigns
- Shopping ads
- Video ads
- App ads
The campaign type that you select is based on your marketing goals, brand strategy, and how much time you can invest. Learn how to choose the right campaign to run by visiting the Choose the right campaign help page.
The best ad campaign for your business comes down to your goals. The campaign type that you select is based on your marketing goals, brand strategy, and how much time you can invest. Learn how to choose the right campaign type by visiting the Choose the right campaign help page.
Yes, Google’s AI-powered ad solutions help take your marketing further by helping you find new customers, build creative, unlock performance opportunities, and multiply your business results. Learn the essentials and how to supercharge your marketing with AI by visiting the Google Ads AI Essentials help page.
Google Ads can help you find potential customers interested in products or brands like yours. Google Ads Audiences helps you reach people based on their passions or topics they’re actively researching. By building custom audiences based on relevant keywords and websites, you can deliver more relevant ads to better achieve your goals. Learn how to reach more potential customers by visiting the Reach more of your ideal customers with custom audiences help page.